Critically evaluate the impact of social media on the business world Essay - 2

Critically evaluate the impact of social media on the business world and our life - Essay Example es users to interact between each other and exchanging details of their lives such as personal information, biographical data and professional information. The emergence of social media from web 2.0 has created a huge impact on the current scenario of commercial environment. The utilization of social media has changed the way people communicate and human relationship dynamics has taken a new perspective. The history of internet has changed drastically due to the revolution of social media and made internet technologies inclusive. Social media has become largest web presence for many businesses which overtakes email and company websites. It is really hard to find any people who does not exercise any forms of social media which can be application and websites. This essay will follow the statement about the emergence of social media has huge impact on human lives and businesses. Social media has provided people a platform that encourage them to share their views, news and opinions that are happening around the globe. Factor that enables to the growth of this technology is due to their ability of producing user-generated content. At an unprecedented level, social media allows users to connect with each other. It has become inevitable part of human lives. Social media has created a global reach for human beings via internet. The benefit of social media on human lives is enormous as it helps users to share knowledge, information and communicate. Advantages of social media are discussed below: Social media enrich human lives by helping them to communicate effectively and regularly with other people. In earlier days, technology used to be more intensive and it required experts to handle it. But over the period, development of technology and platforms helped users to actively use the services without requirement of any expertise in technological background. Social media acts as a wonderful communication tool for people to interact with each other at any place and time.

Financial statement analysis Research Paper Example | Topics and Well Written Essays - 2000 words

Financial statement analysis - Research Paper Example NCT&H has taken up some of the important projects on the hospitality industry, which are Hotel Le Bristol, Grand Millennium, Saadiyat Island and Nareel Island. The project of Hotel Le Bristol is the most stylish of its kind, based in Paris it was voted for as the best hotel of the year 2011. The Grand Millennium property of NCT&H was famous for its food and beverage outlet having grand ballroom which has the capacity of 1000 guests and is expected to open in the second quarter of 2012. Saadiyat Island is a joint venture of NCT&H and the UAE’s capital’s TDIC (Tourism Development and Investment). The plan is to set up a low rise hotel with 250 rooms on the shores of Saadiyat Beach district. Lastly, the project of Nareel Island is also a joint venture but with ALDAR Properties of PJSC developing premium gate and the residential property with features like health and fitness club, spa and restaurants. It will even provide Private Marina for the VIP’s along with hotel excursions. ... Introduction From the very inception of the economic environment it is going through massive changes. In comparison to the previous times economic environment has become more lenient and open towards the private participation of the economic activities related to trade and capital flow (Pailwar, n.d., p. xi). The study of the company’s annual report gives us the idea that NCT&H is mainly affected by the economic factor which are under constant fluctuation for the interest rate risk of the company which the company is avoiding by the entering into swap trading through the banks. But the company has faced the economic downturn like all other industries during the year of 2008-09. This was the time when the economy went into the sudden depression creating unrest for all the industries of the economy. The economic depression is the main reason behind the low spending capacity of the common mass which again was lower than the NCT&H business for a long period of time (Pailwar, 2009, pp. 1-10). Industry Environment and Industry Risks There are a few factors that are responsible for affecting the environment of the hospitality and tourism industry and are also the reason of its probable risks. The factors being the weather, political conditions, economic conditions and globalisation may be the reason for making or breaking the business of a hospitality and tourism industry. As far as weather is concerned is the hotel is situated in place where snow storming is prevalent the charges may get doubled as skiing can be enjoyed along with the stay. But when it comes to hotels in tropical countries as is NCT&H if the weather turns out to be windy the hotel might lose business as well. Even the natural disasters can affect the hotel